Retouching
Ally • Boar’s Head • Bronx Zoo • Chubb • Cigna • Evernorth • Financial Times • Fresh Direct • Hello Fresh • Hungry Jack • Ideal Image • Jackson-Hewitt • John Barr • Lincoln Center for The Performing Arts • National Jewish Health • Procter & Gamble • Purina • Weight Watchers
I have developed a passion for retouching that has matured alongside my love for painting. I am inspired by the endless ability color has to influence not only our moods and perception, but the actual mechanics of how we see and how we separate images within a field.
My retouching experience spans almost two decades, working for many outstanding agencies and clients, as well as independent, contract work for clients of my own.
DIMASSIMO GOLDSTEIN / Boar’s Head
A new challenge brought to me by my longtime client and friends at DiMassimo Goldstein.
Tasks: Create NP/Print ready art, Combine truck and Brooklyn background, adjust perspective and angles, color correct, remove background clutter, create extra foreground street cobbles, replace sky, and make the whole thing dramatic and beautiful.
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Hungry Jack
An amazingly fun project to start out 2024. Howie Ronay and John Friedman created a top-notch rebranding campaign for Hungry Jack and reached out to me for retouching.
Tasks: Alter plaid background to meet brand colors, silo and combine stock photography, illustrate new, more dynamic syrup pools and drips, punch colors, and alter perspectives.
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Tasks: Create 3D product image from provided mechanical.
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AFG / Purina
Contract work for my longtime client and friends at AFG.
Tasks: reduce thickness of cat’s body to create a more natural, feline shape, clean-up chair corner and woman’s arm under cat’s head.
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MRM / EVERNORTH
Since 2022 I’ve been working with the exceptional folks at MRM on a stunning campaign for Evernorth.
Tasks: modify stock image sky to reflect campaign colors and maximize for campaign fluidity over multiple images. Silo stock image person, paint in hair for natural realism, correct skin imbalances, adjust exposure and color to integrate with background sky image for maximum realism and continuity.
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MRM / cigna
Digital campaign for this well-established health group.
Tasks: modify stock images to reflect campaign colors and maximize for campaign fluidity. Silo stock image person, add background texture, adjust exposure and color to integrate with background for maximum realism and continuity.
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Tasks: modify stock images to reflect campaign colors and maximize for campaign fluidity. Silo stock image person, add-in background behind person, incorporate leaf graphic, remove wall decoration and paper sorter.
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AP KEATON / JB RESERVE
A great client and a fun challenge.
Tasks: extend labels, color correction and image intensity, add highlights and bottle distortions. Overall, make the product look peerless.
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TBC / WNC
Tasks: using varied exposure shots of the refectory interior, find a perfect blend.
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DIMASSIMO GOLDSTEIN / NJH
Retouching for DiMassimo Goldstein’s client, National Jewish Health.
For close to a decade, I was in charge of taking NJH’s Brand Identity and translating it into a multitude of images.
Tasks: silo girl, color change sweater and hat, render patch on sweater, adjust ink density for print.
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Tasks: silo girl, color change dress, render patch on jacket, adjust ink density for print.
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DIMASSIMO GOLDSTEIN / ideal image
A health and Beauty client with broad Social Media needs.
Tasks: remove tattoos, body hair, skin blemishes, and whiten teeth.
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Silo woman, remove skin blemishes, brighten skin tones, soften wrinkles, and whiten teeth.
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DIMASSIMO GOLDSTEIN / weight watchers
DiGo crafted a great campaign , across multiple media for this venerable client.
Tasks: clean-up background, darken and intensify colors, and remove glare, color manage for both print and digital.
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Tasks: brighten photo, adjust skin tone and remove imperfections, remove parking meter and background clutter, smooth dress wrinkles, color manage for both print and digital.
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Tasks: intensify colors, brighten photo, and remove person in the background, color manage for both print and digital.
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Tasks: remove awning, clean-up counter, clean-up rug, remove hinges and light switch, color manage for both print and digital.
